Humphrey equates a dog gym with commodification

Rather alarmed, Humphrey saw a feature on the local news for something called "Woof Fit," a Toronto "boutique fitness studio" that specializes in "dog human workouts." Classes of four (or eight, depending if you're counting dogs) engage in a workout.
"You've got to be kidding me," Humprhey said to his guardian, who seemed rather intrigued by the news story. He lifted his head from the strawberries with home-made fat-free cheese he was dining on. "You're not actually thinking of subjecting us to that, are you?"

"What? It looks like a good idea," she said.
He put his head down, wondering if she ever, ever listens.
"Don't you see, Guardian? This is yet another note in the orchestra of commodification."
"Refresh my memory, Humph," she said, not sure where he was going.
"Where do I begin?" he asked rhetorically. "So, there are lots of ways we can have a 'work out.'" He tried to use air quotes when he said work out, but his paws were too small for the effect.
"So, a work out can be scrubbing the bathtub well - that will work your arms, and you'll have amazing bicepts if you do it right! You can work your legs by walking me around and around the neighborhood - even jogging or running maybe, to get the cardio on! Then vacuum really well as a cool down! Daily!"
"Yes," she said, nodding.
"And you can carry me around for enhanced upper body strength."
"What are you getting at?"
"Don't you see, Guardian? People discount the things I just mentioned though they're really good work outs! Instead, people pay a domestic to do their cleaning (so the hired help gets the work out). Then, they get it in their head that the only exercise is exercise that you pay for - so they pay a gym to have a place to work out that has some kind of 'added value' when there's no value at all - other than they should be walking their dogs and scrubbing their floors with great enthusiam instead."
"Okay, so you're saying exercise can be free. And don't I do all that for you?"
"Oh, you do!"
"So?"
"Well, then there's the added thing of commodificaton of animals! Dogs, even! And this Woof-Fit totally commodifies dogs!"
"How's that, Humph?"
"I hope you read that article I gave you, Critical Pet Studies by Heidi Nash. Did you read it?"
"Sure did, Humph!"
"Well, what did it say," he asked.
"I can't quite remember - that was a while ago!"
"Okay then, I'll help you out. Now, Heidi Nash said a lot of things - too many for me to get into right now. But, relevant to this conversation is that people - now, I'm not saying you, but people - are getting into a habit of using pets as a conduit for narcissistic conspicuous consumption! Consumerism at its height! Really, all I want is to be on a walk, to follow you while you vacuum, and to visually assist you as you scrub the floors and bathtub. So please, please don't put me through the Woof-Fit workout."
"Not a problem Humph. I promise. I'd never drive out to The Beach for a workout." She winked and they went on their walk.